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Sep 15 10

How Sneaky Is THIS?!?! Have You Seen This ‘SHOCKING’ Facebook Revenge Video?

by Mark Shpuntov

So I’m sure if you’re on facebook, you’ve seen a link spread by your friends for a video of a guy getting a ‘SHOCKING’ revenge on his ex-girlfriend.

So, OK, I got curious…

When a couple of my friends liked it, I clicked through.

I ended up on this page: http://shockingrevenge.net/

This is the most ridiculously sneaky and yet incredibly creative campaign I’ve seen in a while…

The landing page has:

1. A Picture of a hot girl.
2. A capturing title
3. A box that shows how many people ‘liked’ this page on facebook (over 50 000 – and the domain seems to only have been activated on September 11 of this year, 4 days ago…)

The actual content of the video is blacked out, with an instruction to share click a ‘Share’ button to unlock it.

Right away, the fact that they are forcing people to like a video that they haven’t even seen makes me laugh.

So of course, I can’t resist, and I click on the share button, thinking I can always remove it from my profile.

After I click, I’m now presented with ANOTHER beautiful box that instructs me to fill out a survey to unlock this video…

WOW!

So, now it’s even smarter!

Not only was I forced to share the video before I actually saw it, but now I’m forced to fill out a survey (CPA offers of course) to unlock this video…

I think one of the things that are really smart about it, is the fact that they make you jump through a smaller loop first (the facebook share) and then they make you jump through a bigger one. The nature of human beings is such, that after already sharing the video, they are SO MUCH MORE LIKELY to actually fill out those CPA surveys!

It’s almost like now they HAVE to watch the video, because they ALREADY SHARED IT!!! LOL

So I couldn’t bring myself to do it, I refused to fill out the survey.. lol

But now, I’m so curious about what the video is actually about!

Now THAT’S amazing (yet very sneaky) marketing.

All in all, I’m completely upset with how sneaky this technique is, but I just can’t help but praise the person who came up with it because it’s JUST SO SMART!!!

Please let me know if you’ve seen the video! I’m curious what it’s all about now!!! lol

Sep 14 10

The Future Of Offline/Online Affiliate Marketing – QR Codes And Affiliate Marketing

by Mark Shpuntov

The future is coming!

With the popularity of squeeze pages and OptIn Email lists among online affiliate marketers, it’s no surprise that people are coming up with some pretty creative ways to generate traffic to their websites.

In reality, combining offline marketing with an online squeeze page is nothing new.

Many marketers promoting CPA offers have already considered advertising their websites and Lead collecting landing pages by using offline tactics such as flyers, handouts, posters, and business cards.

Personally, I think it’s an absolutely brilliant way to generate additional streams of traffic to your offer. The problem mainly comes in getting people to follow through and take action on your offline promotions.

If you give them a business card, or if you have a flyer posted or handed out on the street, how many people do you think will actually keep it instead of throwing it away at the first trash can?

Out of those people, how many do you think will actually take the trouble to go home and visit your landing page?

Most likely, not very many…

This has always been the problem with offline promotions, the delay between when the message is viewed and when the customer can have the ability to take action on the offer(IE. Get to a computer and actually visit your website)

Luckily, with the increasing popularity of Mobile Smart Phones as well as the new QR codes, we can soon eliminate the time-delay between presenting an offer, and the consumer taking action on the offer.

QR codes, or ‘Quick Response’ codes, are little barcodes that when scanned by your mobile phone’s camera, will be able to navigate the user to any web address you choose to point them to.

Now, I’m sure you can see the immediate implications for us as affiliate marketers.

With the increase of mobile PPC ads, affiliates have already been generating mobile-compatible squeeze pages to capture leads.

Now, with QR codes, we can take advantage of free traffic that we will be able to send directly to any sueeze page or offer page, straight from a printed ad to a webpage on their smart phone.

Here are some ideas:

  • Choose a CPA offer for a free giveaway that pays per email submit. Print out flyers advertising the giveaway and include a QR code directing them to your affiliate link for the offer. Go to a busy part of town and get busy handing out and posting the flyers…
  • Include a free giveaway related to your niche on your business cards. Include a QR code that directs them to a limited time offer type of squeeze page with an email opt in. Whenever you hand someone your business card, they’ll be able to immediately check out the free giveaway on their mobile phone and opt-in to your list.
  • The options for QR codes really are infinite, with some creative thinking and the right offer, generating leads to your squeeze pages should be easy-as-pie…

So you might be asking yourself, “Why don’t I see more companies using these cool QR codes yet?”

Well, the problem for now is that to be able to use a QR code on your smart phone, you will first need a QR Reader/Scanner app installed on your phone.

Still, in parts of Europe, and even in North America, companies are already putting QR codes to work on billboards, print advertising, and even TV and Cinema ads.

I’m sure that in the future, QR readers/scanners will be included as a standard functionality on most if not all smart phones.

As you can see, the face of advertising is certainly changing at a rapid pace…

Isn’t it exciting?!? :)

For more information on QR codes you can see:

QR codes on Wikipedia

QR codes on the FastCompany Blog

Sep 13 10

A BETTER Site Explorer? SeoMoz Open Site Explorer…

by Mark Shpuntov

Hey Guys,

So if you’ve been around SEO for any length of time, I’m sure you’ve heard all about backlinks, and how crucially important they are to your Search Engine Rankings.

You’ve probably also heard of a great little free service from Yahoo! that allows you to check how many backlinks your site has, and where those backlinks are from…

I’m sure you’ve also realized the power of the Yahoo Site Explorer for spying on your competition and exploring their network of backlinks.

Well, for a long time, Yahoo! Site Explorer was really the only thing I used for checking backlinks, and to tell you the truth, it has always worked well for me.

BUT…

I’ve recently found out about SeoMoz’s fantastic – and free – backlink checking tool, and I was very impressed!

It’s called Open Site Explorer, and it’s a powerful beast when it comes to analyzing backlink networks of either your own sites, or your competition’s.

Personally, my favourite thing about the SeoMoz Open Site Explorer is the fact that they offer metrics that give you an idea as to how powerful each backlink is.

They even display the links in order, so you can see exactly which links are the most powerful and useful for SEO.

You can imagine how great this is when you’re trying to find the links you need to overtake your competitor’s site in the search engines!

SeoMoz has a PRO tools section, but the Open Site Explorer is free to use and most of the functionality is there for you to enjoy.

The other great thing is that you can run a comparative analysis of your site against your competitor’s site, and see the different factors that could be affecting your Search Engine rankings..

Go and check out the Open Site Explorer, I’m sure you will absolutely love it!

So, the question is:

Do you prefer the SeoMoz Open Site Explorer, or are you going to stick with the good old Yahoo! Site Explorer?

Sep 11 10

Welcome To MarkShpuntov.com

by Mark Shpuntov

Hi guys!

I’d like to welcome you to my brand new MarkShpuntov.com blog!

Here I’ll be talking about topics in the SEO, Internet Marketing, and Personal Development fields…

My goal will be to update this site with content on a semi-daily basis, and to give helpful tips and techniques you’ll be able to directly apply in your own life and business.

Get ready ‘cuz it’s going to be a fun ride!